Raising Awareness Worldwide.
It may seem like a lofty goal for a food vendor, but feeding people food the way food was meant to be prepared can actually make a very big impact.
All it takes is one curious person who passes our counter. That curious customer may never have heard of raw food; or maybe they have heard of it, but were turned off by the sound of this seemingly crazy concept.
Curious customer can’t help but to try a sample. It’s guaranteed that as soon as they put a bite of that falafel patty or lemon square in their mouth, we have immediately pulled them in. One simply cannot try raw food without being pleasantly surprised by the taste, texture, and feeling you get after swallowing it.
Now curious customer may stay to look at what else this raw cuisine has to offer. They may ask a few questions about what it means to be raw. They may even buy something to take home with them.
From this moment on, we have planted a seed. Curious customer may not change their diet immediately, but all it takes are a few return trips for another salad made of nutrient rich greens or fresh juice made with nothing but the freshest fruit and minerals, a few more questions about this glow-generating lifestyle, and a few rave reviews to friends to raise the awareness.
Too many people are sick and tired of feeling sick and tired. Too many children are growing up eating the wrong foods, contributing to the cycle of an endemic disease we call SAD – the Standard American Diet. Too many people do not know that they can do something about their aches, pains, exhaustion, weight gain and unhappiness simply by changing the way they feed their body.
The mission of RAW is to make a change to the way people eat.
RAW. Changing taste buds, bodies and minds, one curious customer at a time.